| Movie Internet Marketing Project at a Glance: |
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• designed and marketed thelife.com
• developed easy-to-use navigation
• exceeded marketing expectations
• achieved top search engine rankings
• 1.4 million page views in 7 weeks
• 324,000 visitors in 7 weeks |
Client:
The
Director of Special Projects of the 2nd largest Christian
non-profit organization in Canada, seeking to develop initiatives
of spiritual exploration.
Critical Issue:
The Director didn’t want to miss the significant opportunity to draw people into spiritual connections as a result of seeing The Passion of Christ movie by Mel Gibson.
Project Requirements:
- the website had to be easy to find in majojr search engines such as Google and Yahoo
- the website had to encourage people to want to go watch the movie as well as encourage people to discuss and learn more about the movie after watching it.
- completion in a very short timeline, within a limited budget.
Movie Marketing Solution:
We contributed to a larger team effort, offering our expertise in the areas of directing creative, directing, developing and designing the site interface, designing banner ads and the site's email newsletter, directing, creating and implementing the online marketing strategy.
The result is a custom website design with clear navigation, offering users the ability to learn more about the movie and connect with others in spiritual conversations.
We provided online marketing strategy enabling movie viewers to find this comprehensive website after viewing the movie.
Movie Marketing Services:
- search engine optimization (seo)
- pay per click campaign creation and management
- reciprocal link building
- viral marketing
- movie web site design
- banner ad design
- logo consultation
- art direction
- email newsletter design
- social media marketing - facebook & myspace marketing
Movie Marketing Results:
Website traffic expectations were exceeded during this Internet marketing campaign. The website traffic grew from zero to 324,000 visits and 1.4 million page views during the 7 week campaign.
Search engine promotion strategies resulted in thelife.com achieving page-one search results on Google.com for the most popular search phrases related to The Passion of The Christ Movie:
- "passion of christ"
- “passion of christ movie”
- “the passion of the Christ”.
*Search engine rankings change daily. These results are taken on March 20, 2004 on Google.com
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