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"The staff at Stir Communications are very knowledgeable online business and marketing consultants. They provided outstanding
insight into our industry...we give them our highest recommendation as outstanding in their field of online communication
and online business consultation."
- A. Bartel, Partner, CHP Architects
"Not only did we see an increase in leads provided but the quality of those leads was excellent."
- M. Kaario, Business Development Manager, Traders International
"It is without hesitation that I recommend Stir. "
- C. Berea, General Manager International Genealogical Society
" I found Stir to be of the highest professional quality in addition to being a truly outstanding human beings. Working with Stir let me see their team under the kind of pressure that every project requires while still being a never ending well of creative ideas."
- E. Penn
Digital Director, The Ballpark Advertising Agency
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Tourism & Travel Marketing
Check out our Tourism and Travel Marketing services for cities, parks, tour operators, travel agencies, hotels, resorts, tourism destinations and attractions.
We offer full service travel & tourism maketing plans, online marketing and advertising, web development, search engine marketing, local search optimization, social media, mobile, video, viral and email marketing.
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Business Website Strategies: Don't Forget to Market Your Website on the Internet
Internet Marketing Defined:
Internet Marketing refers to strategies and techniques applied on the Internet to support a company's overall online marketing objectives. Goals may include driving targeted visitors to a website to create a desired result such as purchasing a product, learning more about the company or requesting information.
Why You Need to Market Your Website:
Business websites are without question a highly effective marketing medium. But to work they must be seen. They need visitors.
Failing to market your website online is like having a TV commercial produced but never showing it on TV. Or having flyers printed but not distributed. To do so would be a waste of money.
A common mistake is businesses spending their entire budget developing a website and then realizing the need for marketing once they realize their website is not receiving any visitors.
No matter how great a website may be or how much money is spent on design and development, it will still be just one of millions competing for attention on the World Wide Web. The Internet is estimated to contain over 5 billion web pages, with about 7 million new pages added every day.
Effective Internet marketing will ensure your website gets found by your target customers.
When creating a budget for your website, consider more than just development costs. Basically there are 3 broad cost areas to budget for. These are:
1.The initial cost of developing the website;
2.Ongoing website maintenance and website hosting costs;
3.Ongoing Internet marketing of your website.
How much to budget will depend on your specific business requirements. Some, for example, allocate 30% of their budget to website development, 30% to maintenance/hosting and 40% to website promotion.
The key to successful business website planning is to budget not only for initial website development, but also for website maintenance and Internet marketing.
Further
Reading: Internet Marketing and Web site Promotion:
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